Based on the desire to create an online presence capable of offering a clear and complete vision of all the technological solutions, services and innovations of the Group’s companies, three new web platforms are officially online, with renewed graphics and content.
This is not a simple restyling, but a project that is part of a broader vision, aimed at giving adequate digital visibility to the Aetna Group and its main brands: Robopac and OCME.
The Group, characterized by a strong desire for growth and implementation of the offer, has integrated important companies in the sector over the years, guaranteeing know-how, experience, network and knowledge of the territory. The need to concentrate the presence on the web on three main assets arises, therefore, from the need to structure in a coordinated manner the entire range of products and solutions of the brands to which the Holding belongs and with which it shares values, business vision and quality standards.
Dedicated entirely to the Holding, the Aetna Group website offers a complete vision of the company, in an environment reconstructed in light of its history, its approach to the market and its language. Elements that have contributed to defining the Aetna Group as a leader in the packaging sector specialized in end-of-line solutions, a true One Global Company capable of offering the same standard of quality of products and services anywhere in the world, with a marked propensity for Research and Development.
As for the new Robopac and OCME platforms, both combine a clean and elegant design with a simple and linear content architecture, which allows the visitor to quickly access the range of products not only by clicking directly on the technological categories, but also by orienting themselves by their reference sector.
From a product perspective, the Robopac website will present the full range of over 120 solutions available to all customers, grouped into 5 core industrial technologies.
Visitors will also have the opportunity to go into detail on the solutions proposed by the individual business units that characterize the group.
On the one hand, Robopac with its individual automatic and semi-automatic machines from all business units, including Sotemapack, Sichera, Toptier and Robopac Brazil, and on the other, OCME which, in addition to its catalog of integrated automatic solutions, highlights its end-of-line solutions and integrated systems, united by the wealth of know-how inherited from the different entities present in the group.
With a design that allows cross-browsing between one brand and another, the launch of a new digital image represents an important step to reinforce the Group’s online presence and offer a clear vision of its potential and its ability to satisfy all the needs of the market, with experience and a technological offer always at the forefront.
